MESSAGE
| DATE | 2018-10-23 |
| FROM | Ruben Safir
|
| SUBJECT | Subject: [Hangout - NYLXS] youtube educational funding (NYLXS)
|
https://www.theverge.com/2018/10/22/18009908/youtube-learning-educational-investment-john-green-asapscience
YouTube is investing $20 million toward educational content through its
new Learning Fund program.
Malik Ducard, global head of learning, announced the initiative today.
Channels like TED-Ed, dedicated to educational Ted Talks, and Hank and
John Green’s Crash Course have already secured additional funding,
according to YouTube’s blog post. The company plans to invest in content
from independent creators, like the Green brothers, as well as
traditional news sources and educational organizations to broaden its
content offering. (Disclaimer: Vox Entertainment, a division of Vox
Media, The Verge’s parent company, is partnering with YouTube for a
YouTube Premium explainer series.)
YouTube’s Learning Fund has a nice ring to it, but it isn’t a
philanthropic charity. An FAQ about the program states that “successful
applicants must enter into a written agreement with YouTube. This
agreement will contain more details about required deliverables, payment
timelines, and other terms and conditions.”
“SUCCESSFUL APPLICANTS WILL BE REQUIRED TO DEMONSTRATE THAT THEY HAVE
EXPERTISE.”
Creators must maintain a minimum of 25,000 subscribers. Those applying
to the program also don’t need to have a degree or proper certification
in their field, “but successful applicants will be required to
demonstrate that they have expertise and/or that the content they
produce is verified by an expert in the field.”
YouTube’s interest in developing more educational content is something
the company has aggressively pushed for some time. The company announced
in March that it was planning to invest $10 million over the next two
years to promote better media literacy. Creators like ASAPScience and
Smarter Every Day, both of which fall under YouTube’s educational
bracket, are working with YouTube on the project.
It’s an area that YouTube CEO Susan Wojcicki seems particularly
passionate about. Wojcicki told Recode’s Kara Swisher at Code Media in
February that educational videos were an area the company was interested
in exploring. YouTube officially launched YouTube Learning, a specific
grant program for educational creators, in July, reiterating that
educational content was an area the company rapidly wanted to grow.
CREATORS MUST MAINTAIN A MINIMUM OF 25,000 SUBSCRIBERS
“We’re also expanding our learning content team efforts and have a newly
dedicated product and engineering team working on building out features
for learning on YouTube,” Wojcicki wrote in July. “Our hope is to
support those who use YouTube to share their knowledge with the world
and the millions of users who come to our platform to learn.”
It’s unclear how Learning Fund grants will be dispersed or how much
creators will get paid versus third-party studios or networks. YouTube’s
new update does state that the company has “already secured investments
for sponsored content specifically for the [educational YouTube] community.”
More information about developments on the educational front is expected
to be announced in the coming months.
--
So many immigrant groups have swept through our town
that Brooklyn, like Atlantis, reaches mythological
proportions in the mind of the world - RI Safir 1998
http://www.mrbrklyn.com
DRM is THEFT - We are the STAKEHOLDERS - RI Safir 2002
http://www.nylxs.com - Leadership Development in Free Software
http://www.brooklyn-living.com
Being so tracked is for FARM ANIMALS and and extermination camps,
but incompatible with living as a free human being. -RI Safir 2013
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