MESSAGE
| DATE | 2016-01-24 |
| FROM | Ruben Safir
|
| SUBJECT | Re: [Hangout-NYLXS] ANTLR Packages
|
On 01/24/2016 08:44 PM, Richard Stallman wrote:
> [[[ To any NSA and FBI agents reading my email: please consider ]]]
> [[[ whether defending the US Constitution against all enemies, ]]]
> [[[ foreign or domestic, requires you to follow Snowden's example. ]]]
>
> Can someone tell me some details of the relationship between
> Google Analytics and doublclick? Point me at a good reference?
>
https://www.doubleclickbygoogle.com/
DoubleClick
From Wikipedia, the free encyclopedia
This article is about the Google subsidiary. For the computer term, see
double-click. For the nerd-folk duo, see The Doubleclicks.
This article has multiple issues. Please help improve it or discuss
these issues on the talk page.
The neutrality of this article is disputed. (May 2015)
This article needs additional citations for verification. (September 2015)
DoubleClick Doubleclick logo.PNG
Type
Subsidiary of Google
Industry Online advertising
Founded 1996; 20 years ago
New York, New York, United States
Headquarters New York, New York
Key people
– Stephanie Abramson, Executive VP and General Counsel
– Neal Mohan, Senior VP of Strategy and Product Development
– Stuart Frankel, Senior VP of DoubleClick & GM of Performics
– John M. Rehl, Senior VP, Global Technical Services
Products DART family includes DFP (For Publishers), DFA (For
Advertisers), DS (DART Search), Motif (Rich Media), DE (Enterprise),
Sales Manager (Publisher), Media Visor (Advertisers), Adapt
(Publishers), Doubleclick Advertising Exchange (Both Publishers &
Advertisers)
Parent Google (Alphabet Inc.)
Website www.doubleclickbygoogle.com
DoubleClick is a subsidiary of Google which develops and provides
Internet ad serving services. Its clients include agencies, marketers
(Universal McCann, AKQA etc.) and publishers who serve customers like
Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc.,
Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's
headquarters is in New York City, United States.[citation needed]
DoubleClick was founded in 1996 by Kevin O'Connor and Dwight Merriman.
It was formerly listed as "DCLK" on the NASDAQ, and was purchased by
private equity firms Hellman & Friedman and JMI Equity in July 2005. In
March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many
other dot-com companies, it survived the dot-com bubble and focuses on
uploading ads and reporting their performance.[citation needed]
Contents
1 History
1.1 Early developments
1.2 Acquisition by Google, Inc.
2 Criticism
3 Products
4 Data collection
5 See also
6 References
7 External links
History
Early developments
DoubleClick was founded as one of the earliest known Application Service
Provider (ASP) for internet "ad-serving", primarily banner ads. After an
IPO on the NASDAQ under the "DCLK" ticker symbol in early 1998, the
company was associated with an internet traffic report including Yahoo!,
AOL, Alta Vista and Excite where the company was listed within the top
10 internet websites in the world—when it was delivering as many ad
impressions at the time as these early major internet properties were
delivering page views. Its DoubleClick DART (Dynamic Advertising
Reporting & Targeting) ASP/SaaS ad-serving technology allowed clear
targeting and reporting of ad-serving per media property for websites
within its network and technology sectors.
In 1999, at a cost of US $1.7 billion, DoubleClick merged with the
data-collection agency Abacus Direct, which works with offline catalog
companies. This raised fears that the combined company would link
anonymous Web-surfing profiles with personally identifiable information
(name, address, telephone number, e-mail, address, etc.) collected by
Abacus. This merger made waves and was heavily criticized by privacy
organizations. It was discovered that sensitive financial information
users entered on a popular Web site that offered financial software was
being sent to DoubleClick, which delivered the advertisements. Much of
this controversy was generated by statements made by Jason Catlett of
Junkbusters, who claimed that DoubleClick was doing and/or intended to
do things that it had never mentioned or included in any planned or
announced service. The Federal Trade Commission launched an
investigation into DoubleClick's collection and compilation of personal
information shortly after the Abacus acquisition, in reaction to which
DoubleClick announced that it would not merge the DoubleClick and Abacus
databases. The FTC concluded its investigation in early 2001.[1]
In April 2005, Hellman & Friedman, a San Francisco-based private equity
firm, announced its intent to acquire the company and operate it as two
separate divisions with two separate CEOs for TechSolutions and Data
Marketing. The deal was closed in July 2005. Hellman & Friedman
announced in December 2006 the sale of Abacus to Epsilon Interactive,
whose parent company is AllianceData Systems Corporation.
Acquisition by Google, Inc.
Google announced on April 13, 2007 that it had come to a definitive
agreement to acquire DoubleClick for US $3.1 billion in cash.[2]
US lawmakers have investigated possible privacy and antitrust
implications of the proposed acquisition.[3] At hearings,
representatives from Microsoft warned of a potential monopolistic
effect.[4] On December 20, 2007, the FTC approved Google's purchase of
DoubleClick from its owners Hellman & Friedman and JMI Equity, saying,
"After carefully reviewing the evidence, we have concluded that Google's
proposed acquisition of DoubleClick is unlikely to substantially lessen
competition."[5] European Union regulators followed suit on March 11,
2008. Google completed the acquisition later that day.
On April 2, 2008, Google announced it would cut 300 jobs at DoubleClick
due to organizational redundancies. Selected employees would be matched
within the Google organization as per position and experience.[6]
Criticism
DoubleClick is often linked with the controversy over spyware because
browser HTTP cookies are set to track users as they travel from website
to website and record which commercial advertisements they view and
select while browsing.[7]
DoubleClick has also been criticized for misleading users by offering an
opt-out option that is insufficiently effective. According to a San
Francisco IT consulting group, although the opt-out option affects
cookies, DoubleClick does not allow users to opt out of IP address-based
tracking.[8]
DoubleClick and MSN were shown serving malware via drive-by download
exploits by a group of attackers for some time in December 2010.[9]
Products
DoubleClick offers technology products and services that are sold
primarily to advertising agencies and media companies to allow clients
to traffic, target, deliver, and report on their interactive advertising
campaigns. The company's main product line is formally known as DART,
which is designed for advertisers and publishers.
DART automates the administration effort in the ad buying cycle for
advertisers (DoubleClick for Advertisers, or DFA) and the management of
ad inventory for publishers (DoubleClick for Publishers, or DFP). It is
intended to increase the purchasing efficiency of advertisers and to
minimize unsold inventory for publishers.
DART Enterprise is the rebranded version of NetGravity AdServer, which
DoubleClick acquired with its purchase of NetGravity in 1999. Unlike the
DFA and DFP products which are both Software as a Service SaaS products,
DART Enterprise is a standalone product running on Linux.
In 2004, DoubleClick acquired Performics.[10] Performics offers
affiliate marketing, search engine optimization, and search engine
marketing solutions. The marketing solutions were integrated into the
core DART system and rebranded DART search.
DoubleClick Advertising Exchange (released Q2 2007) attempts to go even
further by connecting both media buyers and sellers on an advertising
exchange much like a traditional stock exchange.
In June 2010, Google confirmed its acquisition of Invite Media, a
Demand-side platform which it later renamed Doubleclick Bid Manager. [11]
Data collection
DoubleClick targets along various criteria. Targeting can be
accomplished using IP addresses, business rules set by the client or by
reference to information about users stored using cookies on their
machines. Some of the types of information collected are:
Web browser
Operating System
ISP
Bandwidth
Time of day
In addition, the cookie information may be used to target ads based on
the number of times the user has been exposed to any given message. This
is known as "frequency capping".
See also
Fastclick
References
See In re DoubleClick Inc. Privacy Litigation, 154 F. Supp. 2d 497,
505–06 (S.D.N.Y. 2001)
"Google to Acquire DoubleClick – News announcements – News from Google –
Google". Google.com. Retrieved 2013-11-14.
"US lawmakers plan Google-Doubleclick deal hearings". Reuters.
2007-07-19. Retrieved 2013-11-14.
Teinowitz, Ira (2007-09-27). "Microsoft: DoubleClick Deal Will Bring New
Meaning to 'Being Googled' | Digital - Advertising Age". Adage.com.
Retrieved 2013-11-14.
Bartz, Diane (2007-12-20). "Google wins antitrust OK to buy
DoubleClick". Reuters. Retrieved 2013-11-14.
Mills, Elinor (2008-04-02). "Google to lay off 300 at DoubleClick | News
Blogs - CNET News". News.com. Retrieved 2013-11-14.
[1]
"Google adsense". November 2013.
"Google, Microsoft distribute malware after domain name trickery".
ArsTechnica. Retrieved 28 November 2012.
"DoubleClick Buys Performics". iMedia Connection. 2004-05-18. Retrieved
2013-11-14.
Schonfeld, Erick. "Google Confirms Invite Media Acquisition, Brings
Bidding To Display Ads". Techcrunch. Techcrunch. Retrieved 12 September
2015.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring
DoubleClick (Google): What is it and what does it do?
DoubleClick appeared more than any other name in our Tracking the
Trackers data. Here we find out as much as we can about what it does.
For an introduction to cookies and web trackers, read our guide.
Joanna Geary
Monday 23 April 2012 12.08 EDT
Last modified on Tuesday 20 May 2014 20.31 EDT
What is Doubleclick?
Doubleclick is a business owned by Google that makes it money from
online advertisers and publishers. This is done by:
Ad-serving
Online publishers use Doubleclick to display adverts on their websites.
Ad delivery
Doubleclick will let advertisers control how often an ad is shown to a
browser, how long it is shown for and how often it will appear.
Behavioural targeting
This comes in two categories:
Targeting for one website owner: An online publisher can set a
Doubleclick cookie to tell them what sections of their sites you are
browsing. Doubleclick will then judge the type of adverts you might like
to see from what you're browsing. For example, if you are on a news
website and you visit the sports pages, then adverts for match tickets
may be more relevant than makeup. This information belongs to the
website owner only.
Targeting in advertising networks: Google runs a service called Adsense,
in which lots of different publishers pool the information they get on
browsers. This helps them build up a better idea of the type of adverts
someone might want to see. This is a third-party advertising cookie.
Who uses Doubleclick?
Any web publishers can use Doubleclick, as long as they meet the
company's terms and conditions. Google also uses Doubleclick across its
own sites.
What information is Doubleclick tracking?
In their privacy policy, Google explains how data is recorded from a
generic Doubleclick cookie. It looks like this:
time: 06/Aug/2008 12:01:32
ad_placement_id: 105
ad_id: 1003
userid: 0000000000000001
client_ip: 123.45.67.89
referral_url: "http://youtube.com/categories"
This tells Doubleclick the time and date you saw an advert. It also shows:
userid: the unique ID number the cookie has given your browser
ad_id: the unique ID of the advert
ad_placement_id: the ID of where the advert was seen on the site
referral_url: what page you were on when you saw the advert
Because it records your IP address, Doubleclick can also make a good
guess of your country and town/city, too.
How is this information used?
On its own, this data can tell Doubleclick how many times you have seen
an ad and, for example, whether you need to see the UK or US version. It
cannot find out any personal information about you.
If the cookie is set on an website that is part of AdSense and then you
browse another site using AdSense, the the same information will be
recorded and pooled. Over time, guesses can be made about the interests
of the person using that browser – whether they like football or ballet,
for example, or if they visit Marks & Spencers more than Tesco..
If enough browsers display similar patterns, they become part of a
"segment" labelled something like "football lovers", "fine food lovers",
"current affairs enthusiasts", etc – these become labels that
Doubleclick lets advertisers choose from when they select the types of
people they want to see their ads.
Once Doubleclick have an idea about the interests of the person using
the browser, they will try to use them to infer how old you are and
whether you are male or female (again, to put you in a segment).
To check what segments Doubleclick has you in, go to Google's ad
preferences manager (you don't have to be signed in to Google).
Even if Doubleclick is used to serve adverts, Google says there are some
websites where segments won't be created: for example, health websites
(where there is a risk of building up a profile of a medical condition)
and political websites (where they might build up a picture of a
political affiliation).
How much money does Doubleclick make?
Google bought DoubleClick for $3.1bn in 2008; since then its financials
are combined with other parts of Google.
Google currently generates 96% of its revenue through its advertising
products.
In 2011, it saw advertising revenues of $36.5bn, with $10.4bn coming
from non-Google sites in its ad network.
Is the data sold to third parties?
Google says it is not sold to third parties. When the service is being
used by a publisher for its own purposes (not in an ad network), the
publisher owns that data, not Doubleclick.
If data has not been sold on, has it been given to or shared free of
charge with third parties?
Not directly. However, the Doubleclick platform is a charged-for product
and the use of segments is part of the appeal for advertisers. While
they are never given information about individual browsers, they do
benefit from all the data in an aggregated form.
How long is the data stored for on the user's browser and on
Doubleclick's servers?
Doubleclick cookies on the browser are set to expire after a number of
years (we have seen dates in 2014 for these). However, the override for
this is clearing cookies.
Newer cookies "60 days in market" and "30 days in market" are actually
more valuable to advertisers as they give a better indication of what
the person using that browser is interested in right now.
IP addresses are anonymised after nine months and the data in cookies is
anonymised after 18 months. At this point they are not used.
What evidence is there that Doubleclick deletes the data?
A tricky question to answer, but when it comes to the cookie on your
browser, Google says if you opt out from receiving Doubleclick cookies
and visit its ad preferences manager, it will recognise your opt-out status.
Is the data ever matched to personally identifiable information?
Never, says Google. This would be a breach of Doubleclick's terms and
conditions. The information obtained from the cookies is also never
combined with information that Google obtains from its other products
and services. You browsing behaviour will never be linked to your Gmail
account, for example.
What other ways does it track?
In addition to its Doubleclick cookies, Google says that if you click on
an advert a cookie will be set on your browser. This is designed so that
the company that advertised will know if you then, after seeing an
advert, went on to buy the product.
When a cookie isn't available, Google say it may use "anonymous
identifiers" instead. This may happen if you access a site from a
mobile, for example. One such "anonymous identifier" would be
Doubleclick recognising the unique ID of your phone or tablet and
assigning you an ID. Googe's privacy policy gives instructions on how to
manage this process.
Do the cookies circumvent privacy-enhancing software?
No special effort is put into circumnavigating tools that are designed
to block cookies from working, says Google.
Can Google give one example of how tracking genuinely benefits the
people being tracked?
The case from Google
Short-term benefits:
• Relevancy (Before cookies the web was much worse at distributing
adverts that had absolutely no relevance or interest to the people
browsing. It still isn't an exact science but they say it's hard to
argue with the evidence that ads that use targeting are more likely to
be clicked on.)
• Frequency capping (Cookies can control how often a browser sees the
same advert, so browsers don't get pushed the same advert continuously.)
• Control (Unlike other forms of tracking, such as digital
fingerprinting, cookies provide ways for savvy web users to control and
block particular advertisers.)
Long-term benefit: it helps pay for the content you read on the web.
Further reading:
Google's Privacy statement (which includes Doubleclick)
Evidon factsheet on Doubleclick
Details on how to opt out of the Doubleclick cookie
Google Advertising Opt-out browser plugin
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
https://developers.google.com/doubleclick-search/
DoubleClick Search API
DoubleClick Search is a centralized Web-based tool for creating,
managing, and tracking campaigns across multiple search engines.
Agencies and marketers can use DoubleClick Search to manage some of the
largest search campaigns in the world. It's part of DoubleClick Digital
Marketing, an integrated ad-technology platform that enables agencies
and advertisers to more effectively create, manage and grow high-impact
digital marketing campaigns.
Get started
Guides Reference Support
Automate uploading conversions and downloading reports
Upload conversions
Use the DoubleClick Search API to upload offline conversions or modify
existing conversions. For example, some customers might search for
products online and click on your ad, but then complete the purchase
offline. To connect the dots and attribute those offline conversions to
an online advertising campaign, upload conversion data to DoubleClick
Search.
Upload conversions
Download reports
Download reports for use in your own applications. You can combine the
downloaded data with data you already have about your products,
customers, and business goals (from a CRM system, for example) to
produce big-picture reporting.
Download reports
Keep up to date with the latest changes
To receive notification about changes and updates to the DoubleClick
Search API, as well as any known issues or outages, join the
ds-api-announcements Google group.
ISN'T THAT lOVELY, DOUBLECLICK TUTORIALS ARE IN THE CREATIVE COMMONS
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
https://developers.google.com/doubleclick-search/v2/getting-started
https://developers.google.com/doubleclick-search/v2/reference/
https://support.google.com/ds/answer/2815980?hl=en
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Report on Google Analytics data
Introduction and important details
Next: Best practices for using Google Analytics data in DoubleClick Search
If you use Google Analytics to track activity on your site, Google
Analytics can share some of the data it collects with DoubleClick Search
(DS). Once DS receives this data, you can do any of the following:
Use DS reports to see which keywords, dynamic targets, and other
biddable items lead to Google Analytics transactions and goals,
including session goals.
Use Google Analytics data in a DS bid strategy. You can create a bid
strategy that maximizes transaction and action-based conversions
reported by Google Analytics. In addition, Google Analytics provides
powerful session-level engagement goals that a bid strategy can work to
maximize. For example, you can use a bid strategy to maximize sessions
that last more than two minutes.
Use the Google Analytics data, formula columns, and automated rules
to automate your workflow.
Apply Google Analytics attribution models for insight into the
keywords that don’t directly drive performance but are part of the
funnel that leads to a purchase.
Important details about Google Analytics data in DS
Data is available for...
Google Analytics data is available in DS reports for the following items:
Keywords
Dynamic targets
Text ads
Shopping ads
Google Analytics data is not available for the following items:
Product groups
"Mobile app installs" campaigns
Search terms report or paid and organic report
The bid strategies summary page
Only data associated with DS visits
Google Analytics only sends data for activity that occurs during a visit
recorded by DS. For example:
A customer clicks a paid search ad that was trafficked by DS.
The click redirects through DS before landing on the advertiser's
site, and DS records a visit.
When the customer lands on your site, Google Analytics either starts
a new session or adds metrics to an existing session. Then Google
Analytics sends data that occurs during that session to DS.
Google Analytics doesn't send data about other activity on your site,
such as sessions that start from direct traffic or sessions that start
with a paid search ad that is not managed by DS.
Learn more about how Google Analytics determines which users sessions
are associated with DS visits.
Paid search metrics in Google Analytics
If you want to see paid search activity in Google Analytics as well as
in DS, you'll need to take additional steps, depending on the type of
engine account or on the level of service you've set up in Google Analytics:
AdWords: To view metrics associated with AdWords clicks in Google
Analytics, sign in to AdWords and link Google Analytics to the AdWords
account. This feature is free for all Google Analytics accounts.
Bing Ads: To view metrics associate with Bing Ads clicks in Google
Analytics, talk to your Bing Ads account representative for information
on linking Bing Ads to Google Analytics. Be sure to let the
representative know that you've also linked DS to Google Analytics. This
feature is free for all Google Analytics accounts.
DS data in Google Analytics premium: If you have a Google Analytics
premium account, you can view metrics associated with DS visits in
Google Analytics, instead of metrics associated with AdWords clicks and
Bing Ads clicks. The number of clicks can differ from the number of
visits when landing pages are unavailable, perhaps due to incorrect
landing page URLs, connectivity problems, or spam filtering.
With the "DS data in Google Analytics" feature enabled, the data you
see in DS and in Google Analytics will match exactly. To set up this
feature, contact your Google Analytics service team.
Data in DS may be different from data in Google Analytics
Important: If you don't link AdWords or Bing Ads to Google Analytics or
you don't enable the "DS data in Google Analytics" feature, you won't
see paid search activity in Google Analytics.
Metrics in Google Analytics may not match DS
If you set up the free link between Google Analytics and AdWords or Bing
Ads, you'll see data that AdWords or Bing Ads send to Google Analytics.
This may be slightly different from the data DS has for the same
campaigns for a few reasons:
DS displays data associated with DS visits, while Google Analytics
displays data associated with AdWords clicks.
DS and Google Analytics use different systems for counting
conversions and attributing conversions to days. Learn more.
DS only shows Google Analytics data starting from the day you link
DS to Google Analytics. If your Google Analytics report starts before
the day you linked DS to Google Analytics, the data won't match.
You may be using different attribution models in Google Analytics
and DS, or you may be viewing a different group of goals and transactions.
Only data from a single web property
Each DS advertiser displays data from a single Google Analytics web
property (but you can create a view in Google Analytics to filter the
data that's available to DS).
Unsampled data in DS
While reports that you see in Google Analytics sometimes show sampled
data, the Google Analytics data in DS reports is unsampled.
Manual URL tagging
If you set up the manual tagging feature in Google Analytics, DS will
stop receiving data from Google Analytics even though your DS and Google
Analytics accounts are linked. If you enable auto-tagging in AdWords
again, DS will resume receiving data from Google Analytics.
Removing the DS link
If you remove the link between DS and Google Analytics, here's what to
expect:
In DS: you can no longer see Google Analytics data in DS. Google
Analytics reporting columns will no longer be available. To any bid
strategies that used Google Analytics data, it will appear as though the
number of Google Analytics goals is zero, and that any revenue from
transactions is zero.
In Google Analytics: if you linked AdWords to Google Analytics,
you'll still see the data AdWords is sending to Google Analytics.
If you re-link DS to Google Analytics:
If you re-link to the same web property, you'll see all of the
historical data that was collected when you were linked previously. And
you'll see new data starting from the day you re-enabled the link. You
won't see data about activity that occurred while the link was removed.
If you link to a different web property, you won't see the
historical data associated with the old web property. A DS advertiser
can only show data for one Google Analytics web property at a time.
--
So many immigrant groups have swept through our town
that Brooklyn, like Atlantis, reaches mythological
proportions in the mind of the world - RI Safir 1998
http://www.mrbrklyn.com
DRM is THEFT - We are the STAKEHOLDERS - RI Safir 2002
http://www.nylxs.com - Leadership Development in Free Software
http://www2.mrbrklyn.com/resources - Unpublished Archive
http://www.coinhangout.com - coins!
http://www.brooklyn-living.com
Being so tracked is for FARM ANIMALS and and extermination camps,
but incompatible with living as a free human being. -RI Safir 2013
_______________________________________________
hangout mailing list
hangout-at-nylxs.com
http://www.nylxs.com/
|
|
