MESSAGE
| DATE | 2013-11-07 |
| FROM | Ruben Safir
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| SUBJECT | Subject: [NYLXS - HANGOUT] phone numbers - a presepctive
|
http://www.datamation.com/applications/why-phone-numbers-are-obsolete-1.html
Why Phone Numbers Are Obsolete
By Mike Elgan
November 6, 2013
Quick: What's your FaceTime phone number? What's your Hangouts phone
number?
They're trick questions, of course. In both cases, you call people based
on their identity as registered by Apple and Google, respectively. In
the case of Apple, the identity is associated with your Apple ID, and
with Google, your Google+ account (which itself is associated with your
universal Google ID and password). The same goes for Skype: A basic
account involves the setting up of an ordinary username.
VoIP and Internet-based phone systems don't need "phone numbers,"
obviously. And neither did regular telephones, originally.
Where Phone Numbers Come From
The very first phone accounts didn’t have numbers at all. Telephone
operators had to know everybody. But then, around 1880, they decided
that this was risky because if the operators got sick in a pandemic the
phone system wouldn't work. So they assigned each phone a number.
A century ago, telephones still didn't have any way to dial a number --
no rotary dial, no buttons. Picking up the receiver of a pre-dialer
"candlestick telephone," used by millions of Americans between 1890 and
1920, connected you with a human operator at a switchboard. You would
then ask the operator to connect you with another person in town: "Good
morning, Mabel. Hey, connect me with George down at the general store,
will you?" etc. If they didn't know the person, you had to tell the
operator the number.
Because Mabel didn't scale, rotary dials were introduced so that people
could connect calls themselves. The user of telephones was intimately
connected to the phone system’s functionality, using the same number
the telephone company used for "addressing" and also involved in
geography of it -- long distance numbers required an "area code" and
countries needed a "country code." You had to send a command beforehand
to alert the system of a long-distance number by dialing a "1."
Phone numbers made sense, because the idea of building a phone with an
alphanumeric keypad was impractical. Besides, the concept of associating
a phone number with a person, rather than a building, hadn’t been
thought of yet.
Mabel Is Back!
Ironically, the idea of picking up the phone and telling someone who we
want to call is how phones work nowadays. When I use an iPhone, I press
and hold the Home button, then tell Siri: "Call George." When I use my
Moto X or Google Glass, say either "OK, Google Now: Call George" or "OK,
Glass: Make a call to George."
It's exactly like 100 years ago, except the operator is a virtual human.
Unlike Mabel, Siri can remember all the numbers. And she never gets
sick.
Yes, at some point I have to know somebody's phone number and enter it
into my contact app, if I want to reach a conventional number. But my
knowledge and use of the number is simply a needless throwback at this
point -- it's like using an IP addresses to email somebody's PC, rather
than using their email username.
The absurdity and obsolescence of telephone numbers is made
spectacularly obvious by anyone who uses Google Voice, as I do.
When you sign up for Google Voice, they give you a unique phone number,
but only because everybody expects to use phone numbers. People are
stuck in the past, and Google panders to that flaw of human nature. They
let you pick any area code you want -- I picked the New York area code
646 even though I don't live anywhere near New York, making a mockery of
the whole "area code" concept.
You can tell Google Voice to ring a landline phone, a cell phone, or
your laptop -- or all three at once. When people call your phony Google
Voice phone number, it rings any phone you want. And you can set it up
to change this automatically based on the time of day, or change the
phones it rings every day for any reason. When you put callers on the
blocked list, Google Voice will lie to them with a fake "this number is
no longer in service" recording.
In short, Google Voice lets you do anything you can think of with an
Internet-connect phone, while at the same time coddling obsolete
expectations with the various trappings of old-fashioned telephone
service.
In reality, my "phone number" is just my Google ID. When people call me,
they call, well, me. Not a building. Not a number. And I can tell any
phone to ring depending on where I am.
It appears that Google may, in fact, be heading toward phasing out phone
numbers. The new version of Android, code-named KitKat, is now search
based. The default mode is to simply type the person or business's name,
and the dialer app will search both your contacts and Google Maps.
We also learned this week that within six months or so, Google's Android
OS will automatically connect to your contacts' Google+ accounts,
sucking in their profile picture (and all other user contact
information) into your phone's phone dialer.
This is no big deal to users -- there have long been apps and services
that bring social media profile pictures into contact apps as a
convenience.
But in reality it’s a massive and positive change: The world's
biggest phone OS will automatically associate a contact with Google's
identity system, Google+, rather than their telephone-system digits. So
when people want to call me, they don't call a 10-digit number and hope
I'm "there." They call +MikeElgan, and the phone, tablet, laptop or
wearable computing device I choose will connect the call.
Let’s consider the implications of this.
Right now, Google+ already lets you send email to people without telling
them your email address. I’ll show this to you with my own Google
account (and feel free to email me): http://Google.me/+MikeElgan
Next to my name, you’ll see an envelope icon, a round talk bubble
icon and a square talk bubble icon. Clicking on the envelope enables you
to send me an email without knowing my email address. Clicking on the
round talk bubble lets you connect to me via Hangouts, which includes
text messaging or instant messaging-like chat without knowing my phone
number, or connecting via a video call without knowing my phone number.
(Clicking on the square talk bubble icon lets you send me a private post
on Google+ itself.)
A Practical Guide for Moving Your Contact Center to the Cloud
Download Now
This is how phone numbers should and, I believe, will work in the very
near future. To add me to your contacts, you’ll enter my name and
then choose me from the list of Mike Elgans on Google+, with the most
likely Mike Elgans rising to the top (Google is good at figuring this
kind of thing out based on location, contacts and other personal data).
Once you’ve selected me, you’ll see my profile picture, all the
contact information I choose to share with people who add me (such as my
mailing address). You’ll call, email, chat or video chat with me
without knowing or caring about any of my numbers or addresses.
You’ll connect with me, not a number.
Of course, Apple, Amazon, Facebook and other identity merchants will
offer similar features. But regardless of which you choose, the use of
phone numbers will fade away into non-existence.
And good riddance to them. Phone numbers are already obsolete.
Photo courtesy of Shutterstock.
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