MESSAGE
DATE | 2008-04-05 |
FROM | From: "Michael L. Richardson"
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SUBJECT | Re: [NYLXS - HANGOUT] Tax the Internet
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What about those who do not download music or movies? Yes they are out there.
***** Check this out: www.globalabundanceprogram.com/mlr52 *****
*************************************** Check this out: www.globalabundanceprogram.com/mlr52 ***************************************
Ruben Safir wrote: > Having failed to stop piracy by suing internet users, the music industry > is for the first time seriously considering a file sharing surcharge > that internet service providers would collect from users. > > In recent months, some of the major labels have warmed to a pitch by > Jim Griffin, one of the idea's chief proponents, to seek an extra fee on > broadband connections and to use the money to compensate rights holders > for music that's shared online. Griffin, who consults on digital strategy > for three of the four majors, will argue his case at what promises to > be a heated discussion Friday at South by Southwest. > > "It's monetizing the anarchy," says Peter Jenner, head of the > International Music Manager's Forum, who plans to join Griffin on > the panel. > > Griffin's idea is to collect a fee from internet service providers -- > something like $5 per user per month -- and put it into a pool that > would be used to compensate songwriters, performers, publishers and > music labels. A collecting agency would divvy up the money according to > artists' popularity on P2P sites, just as ASCAP and BMI pay songwriters > for broadcasts and live performances of their work. > > The idea is controversial but -- as Griffin and Jenner point out -- hardly > without precedent. The concept of collecting a fee for unauthorized > use of music was developed in France in 1851 as a way of reimbursing > composers whose work was being performed without their permission in > cafes and the like. > > The practice spread to the United States in 1914 and currently applies > to radio airplay and webcasts in addition to live performances. In a > 2004 white paper, the Electronic Frontier Foundation called for it to > be applied to file sharing, but the Recording Industry Association of > America immediately dismissed the proposal. > > Things are different now. "The labels are beginning to like the idea of > an access-to-music charge," says Jenner, who once managed Pink Floyd and > the Clash, "because they're increasingly aware that their current model > is broken." U.S. music sales, which peaked in 1999 at nearly $15 billion, > dropped to $11.5 billion in 2006. Last year's figures are still being > tallied, but with CD sales cratering and online sales overwhelmingly > dominated by singles, the only question is how far they'll fall. > > Meanwhile, the industry's antipiracy efforts appear more and more > futile. Digital rights management, long touted as a solution, has been all > but abandoned. And though the RIAA is said to have threatened or taken > action against some 20,000 suspected file sharers, the market-research > firm NPD Group reports that nearly 20 percent of U.S. internet users > downloaded music illegally last year. The score to date: 0.02 million > alleged P2P users down, 40.98 million to go. > > At the music industry trade show MIDEM last year, John Kennedy, the > head of IFPI -- the RIAA's international affiliate organization -- > offered modest support for the kind of licensing fee Griffin and > Jenner propose. "It's a model worth looking at," he said at a press > conference. "If the ISPs want to come to us and look for a blanket > license for an amount per month, let's engage in that discussion." > > The tone at the January 2008 MIDEM in Cannes, France, was more > combative. Longtime U2 manager Paul McGuinness said in a widely reported > speech that it was time to hold ISPs responsible for the file sharing > deluge. McGuinness wants network operators to cut off those the industry > deems offenders -- an approach France's Sarkozy government is already > pushing in that country. "If ISPs do not cooperate voluntarily," > McGuinness declared, "there will need to be legislation to force them > to cooperate," McGuinness said. > > Behind closed doors, however, MIDEM attendees discussed the prospect > of collecting money from ISPs instead. An invitation-only meeting on > the subject drew about 50 people, including representatives of IFPI, > Sony BMG, T-Mobile, the giant European ISP and mobile-carrier Orange, > and performing-rights organizations like BMI. The response, according to > Jenner, "ranged from 'What do we do now?' to 'It sounds good, but can > it possibly work?' A lot of people are like rabbits in the headlights: > They're terrified they're going to lose their jobs. No one dares to feel > that this might be the solution." > > Even so, notes Shira Perlmutter, IFPI’s head of legal policy, “none of > our members are ruling anything out. These companies are all very open to > creative new ideas that would allow customers to do things they want -- > including using file sharing technologies.†> > Not everyone sees the two approaches as an either-or situation. "I love > Paul McGuinness' idea," says another scheduled SXSW panelist, Dina LaPolt, > a Los Angeles attorney who represents Mötley Crüe and the estate of > Tupac Shakur. "And I love the idea of trying to make ISPs pay artists > and make up for all the free crap that's going on. I support both, > so long as artists are getting paid for their work." > > Whether ISPs will be willing to ante up remains far from clear, > especially since many users can be expected to protest the extra > charge. One option would be to introduce different service tiers and > impose the surcharge only on customers who buy enough bandwidth to make > file sharing feasible. But for ISPs, other music-industry demands could > be far more onerous. > > In the weeks since MIDEM, antipiracy zealots have been using McGuinness's > speech as a rallying cry. Last month the British media reported that a > government white paper was about to call for legislation to force ISPs > to move against suspected file sharers. As it turned out, the white > paper merely included a vague call for "voluntary, preferably commercial > solutions" by April 2009. > > Just Monday, the four majors sued the largest ISP in Ireland in an > attempt to force it to block illicit downloads. Attorneys for Eircom > retorted that it was not legally obligated to monitor its network traffic. > > AT&T has been looking into content-sniffing technology that could turn it > into a spy agency for music labels and film studios, but most ISPs seem > distinctly unenthusiastic about the idea. They have good reason to be. > > Technology experts say it would be impossible to reliably inspect > trillions of packets for pirated material, especially if file sharing > networks resort to encryption mechanisms. Legal experts point out that > any attempt by an ISP to monitor its traffic in this way would jeopardize > its status as a common carrier. It could also leave the ISP open to > lawsuits from subscribers who get cut off without good reason. And > financial experts say it would cost a bundle to implement. > > But the bottom line is, it simply won’t work. “Ultimately there is > no real hope of eradicating copyright-infringing technology,†says > another SXSW panelist, Eric Garland, CEO of BigChampagne, which tracks > the popularity of music online. “You can push piracy around, discourage > people from doing it in this or that venue, but I don’t think in even > the most Orwellian scenario you could reduce massive infringement in a > comprehensive way.†> > So, which will it be: A last-gasp assault on piracy, or a truce that > would bring in money and benefit everyone except the lawyers? > > At this point, the music industry seems too dazed to decide -- and several > nights in Austin probably won't help. Though Jenner and McGuinness are > on opposite sides of the debate, their good cop-bad cop routine could > ultimately prove synergistic. Pay up, the music people are telling > internet providers, or we'll sic Washington on you -- and London and > Paris and anybody else we can find. Yahoo! Buz >
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