MESSAGE
| DATE | 2005-09-14 |
| FROM | swd
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| SUBJECT | Subject: [NYLXS - HANGOUT] BSQUARE Announces SDIO Now! Linux Product
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First Customer Will Use BSQUARE Technology to Enable SDIO Wi-Fi Cards
Bellevue, WA – September 14, 2005 – – BSQUARE (Nasdaq: BSQR), a leading
provider of smart device solutions, today announced the availability of SDIO
Now! for Linux. SDIO Now! is a software stack that enables the use of
MultiMediaCard (MMC) and Secure Digital (SD) memory cards for storing
pictures, video, and data as well as the use of Secure Digital Input/Output
(SDIO) peripheral devices such as digital cameras, GPS receivers, Wi-Fi
cards, and RFID readers on mobile devices. This announcement is significant
as BSQUARE has historically only provided its SDIO product for devices
running Windows CE and Windows Mobile operating systems.
“We are pleased to announce that our first customer, a Taiwanese semiconductor
manufacturer, will use SDIO Now! to enable SDIO Wi-Fi cards for Linux
devices,†said Brian Crowley, president and chief executive officer of
BSQUARE. The expansion of our SDIO product line is an important part of our
overall strategy to diversify our revenue stream with proprietary software
products which will not only help to grow overall revenue but also expand
gross margins. BSQUARE expects SDIO Now! for Linux to begin to contribute
meaningfully to revenue and operating margins in mid-2006 after customers
incorporate the product in their device designs.
“We believe that by offering SDIO Now! for Linux, BSQUARE is effectively
doubling the potential addressable market for our SDIO stack, and we expect
this product line addition to increase our SDIO Now! revenue accordingly,â€
said Pawan Gupta, Vice-President of Products, BSQUARE. “Twice as many device
users will now potentially benefit from our technology, one that has been
successfully field tested for more than two years in Windows Mobile devices.â€
BSQUARE’s SDIO platform enables customers to offer high performance expansion
solutions, to stay current with the ever-changing requirements of higher
density memory cards, and to provide advanced security capabilities for
mobile devices. SDIO Now! also eliminates the need for engineers to develop
individual drivers for each device thereby reducing time to market and
development costs.
“We believe that the prospects for our SDIO product line have increased
significantly given this announcement and the collective forecast for growth
in the converged device marketplace,†Crowley continued.
According to IDC, a leading provider of global IT research and advice,
Microsoft Windows Mobile and Linux were used in 13% and 11%, respectively, of
the 22 million converged mobile devices shipped in 2004. Converged devices,
or smartphones, typically support secure digital storage cards and secure
digital I/O functionality. IDC forecasts that Microsoft Windows Mobile and
Linux will be used in 34% the projected 167 million converged devices
forecasted to ship in 2009.
About BSQUARE
BSQUARE is a solution provider to the global embedded device community.
Committed to delivering quality, lowering project risk and time to market,
our teams collaborate with smart device makers at any stage in their device
development. Our solution portfolio includes software and hardware
development, systems integration services, reference designs, board support
packages, middleware, and applications. As a full service provider, device
makers can also license best-in-class software products and operating
systems. Since 1994, BSQUARE has completed hundreds of successful projects
and has become a trusted partner to smart device makers worldwide.
BSQUARE is a registered trademark of BSQUARE Corporation. Other product or
service names mentioned herein are the trademarks of their respective owners.
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