MESSAGE
DATE | 2003-09-16 |
FROM | Ruben I Safir
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SUBJECT | Subject: [hangout] Re: [learn] In IBM we trust
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http://www.research.ibm.com/gsal/tcpa/
IBM - DRM is Built right in
On 2003.09.17 00:52 Ruben I Safir wrote: > NYLXS Education Center > Admin: To unsubscribe send unsubscribename-at-domian.com to learn-request-at-www2.mrbrklyn.com > > > IBM is readying a digital rights management strategy for securing > content everywhere from Hollywood to Wall Street. > > The initiative, called extensible Content Protection (xCP), involves > software that allows media companies to put controls on content > distributed to consumers' home networks. The initiative is aimed at > preventing illegal use of commercial media. Dick Anderson, the general > manger for IBM's Media and Entertainment group, will discuss the project > Thursday at a conference to be held at Harvard University's Berkman > Center for Internet and Society in Cambridge, Mass. IBM is expected to > announce its first entertainment industry xCP customer in about a month. > > xCP includes encryption software that allows media providers to give > consumers the right to, for example, watch a movie on a DVD player and > any other xCP-compliant device on that consumer's home network. The > software will let media companies protect their intellectual property > and be simple enough for consumers to use, according to IBM. > > Such safeguards will allow the media and entertainment industry to > develop viable business models for content distribution, which at this > point are lacking, said Steve Canepa, vice president of strategy for > IBM's media and entertainment industry. > > "The ground we're trying to get to is to maybe take the focus off rights > specifications for control and limitation in what can be done with > content and to change the focus to self-enablement and a new user > experience," Canepa said. > > Although high-profile battles waged by music and movie studios against > illicit Internet media downloads generate the most headlines, IBM sees a > parallel need for content protection in other industries. > > An aerospace manufacturer, for example, would want to distribute > engineering plans to its partners electronically with strictly > controlled access rights. Also, regulations such as the Health Insurance > Portability and Accountability Act (HIPAA) dictate certain > data-protection procedures for medical patients' personal information. > > However, because of inadequate digital rights management (DRM) software, > companies lose billions of dollars each year in intellectual property in > the form of stolen research or customer lists, said Stuart Sager, > program director for copy protection and DRM at IBM's software group. > > "The need to protect content in the enterprise space is very real," > Sager said. "We think that DRM is really going to become very > ubiquitous." > > IBM will embed DRM capabilities across its software line. The company is > now testing a system to add DRM controls to its DB2 Content Manager > product and is targeting a final release of the add-on product at some > point in 2004. > > The DRM features will allow a company to assign access rights to content > and track its usage. Customers can tap into the DRM feature, which is > written in Java, via Web services programming protocols, but they do not > have to change the code of existing applications, Sager said. > > IBM will eventually embed its DRM software, called Copy Protection and > Enabling, across its entire middleware line, including WebSphere and > Tivoli products. > > DRM is an important push for software giant Microsoft as well. DRM is a > key feature of its Office 2003 desktop application suite and an > important part of the company's ongoing security initiative. This week, > Microsoft revealed pricing details on its plan for assigning authoring > and viewing rights to documents for people using Microsoft Office and > Windows Server 2003. > > IBM's approach to DRM is broader than Microsoft's, Sager said. IBM is > tracking standards for various content types, such as audio files, > images or video clips, and the DRM software in Content Manager will > support the various formats. > > The DRM architecture also allows companies to reuse content in different > scenarios. For example, a company could sell an audio file for download > both to a mobile phone and to a home network using the xCP software. > > -- > __________________________ > Brooklyn Linux Solutions > __________________________ > DRM is THEFT - We are the STAKEHOLDERS http://fairuse.nylxs.com > > http://www.mrbrklyn.com - Consulting > http://www.inns.net <-- Happy Clients > http://www.nylxs.com - Leadership Development in Free Software > http://www2.mrbrklyn.com/resources - Unpublished Archive or stories and > articles from around the net > http://www2.mrbrklyn.com/downtown.html - See the New Downtown > Brooklyn.... > > 1-718-382-0585 > ____________________________ > New Yorker Linux Users Scene > Developing the Free Software Leadership > of tomorrow > -- __________________________ Brooklyn Linux Solutions __________________________ DRM is THEFT - We are the STAKEHOLDERS http://fairuse.nylxs.com
http://www.mrbrklyn.com - Consulting http://www.inns.net <-- Happy Clients http://www.nylxs.com - Leadership Development in Free Software http://www2.mrbrklyn.com/resources - Unpublished Archive or stories and articles from around the net http://www2.mrbrklyn.com/downtown.html - See the New Downtown Brooklyn....
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