MESSAGE
| DATE | 2002-05-09 |
| FROM | Michael Richardson
|
| SUBJECT | RE: [hangout] Fw: Re: Address for submitting community events?
|
What you are saying makes sense. I am posting this to hangout. All our
events should be scheduled months in advance. Lead time from scheduling an
event to publicizing it has been very short.
-----Original Message-----
From: Vin [mailto:a1enviro-at-cloud9.net]
Sent: Thursday, May 09, 2002 10:42 AM
To: Michael Richardson
Cc: Hangout
Subject: Re: [hangout] Fw: Re: Address for submitting community events?
One of the problems that I am seeing, and I think the last meeting on Monday
night tried to get a handle on it, is that there is not enough lead time
from
scheduling an event, and publicizing it. The CUNY demo is less than three
weeks away, and I think that misses the NYT or NY1 or other paper deadline
for submitting community events. The other papers are generally two weeks
away.
As for the installfest this Sunday, I haven't been paying too much attention
because I am so busy with other things, but I think the date was finalized
just within the last couple of days (?). This is no good from a publicity
standpoint. NYLXS needs publicity. Just because there is a good turnout
for
training doesn't mean we can lay back.
NYLXS MUST get as much publicity as possible. That means we have to
schedule
events that are open to the public, and which are eligible for FREE
advertising in major newspapers, according to the deadlines of these papers.
If a major newspaper, with millions in circulation like the New York Times
requires 3 weeks lead time for community events, then installfests,
inservices, and other events which give us access to those media outlets
need
to be scheduled further in advance.
We need to schedule the installfest or next inservice that will be
happening
four to five weeks from now, get a firm date and location, and plan on
submitting the info to the media according to their deadlines. That means 3
1/2 weeks for NYT, 2 1/2 weeks for NYPost, NYDailyNews, Newsday, etc.
(double check the deadlines for each, I'm doing this by memory)
Had we not missed deadlines for CUNY demo event, this would have been an
ideal event to submit to the media. This is something that is open to
public, held at a public learning institution, and since we will be
simulcasting, they will figure that it has some substance to it, and
therefore worth publishing.
This can't be taken too lightly. The potential audience reach is huge. The
value of this reach is also huge. You are talking about free publicity,
which would otherwise costs thousands to tens of thousands of dollars in
advertising costs. I have a lot of experience in blowing $10,000+ on
advertising and spinning my wheels.
The media outlets will not advertise community events for commercial
entities, or of a commercial nature. Also, it will be tougher to get in if
an installfest is being held at someone's house. You need to get in the
first time with a good event (like the CUNY demo). Once an NYLXS event has
been accepted the first time, it should be easier after that. If they
decide
to reject it the first time, forget it next time. So careful consideration
and planning needs to be made over what to submit and when. This is why you
need the longer lead time on planning these events.
As to waiting to submit to the media to get a listing in the community
events
sections, and not submitting because the press release is not ready yet, you
haven't looked at the submission guidelines of the leads I posted. NYTimes,
Post, Daily News, may differ individually, but NY1 has submission
guidelines.
NY Newsday also does if I remember correctly. One of the other locals also
does, and the Village Voice also does. Generally, all they will accept is
date, time, event, sponsoring organization, phone and email contact in case
of questions. Village Voice has a form, and they didn't answer my email
inquiry. So for these papers at least, forget the press release, they won't
take it.
I know we are just getting our feet wet with this, but I think I saw in the
emails that NYLXS has been around for a year now? We are missing some
valuable publicity opportunities, and this is something we can't afford.
Vincenzo.
On Thursday 09 May 2002 09:54, you wrote:
> You efforts are helpful Thank You. I have not gotten or seen anything
from
> Joe who is supposed to write the press releases. Michael
>
> -----Original Message-----
> From: a1enviro-at-cloud9.net [mailto:a1enviro-at-cloud9.net]
> Sent: Thursday, May 09, 2002 1:07 AM
> To: NYLXS-Hangout
> Subject: Re: [hangout] Fw: Re: Address for submitting community events?
>
>
>
> For the PR committee, or anyone else working on publicity for NYLXS
> events, I know that we discussed the form for submitting community
> events. My reason for the Subject:PR committee posts was to help in
> doing a little leg work in locating the email/fax addresses of the
> section of each paper responsible for publishing community events, which
> is normally FREE for non-commercial purposes, and something I did quickly
> because the CUNY demo is coming up, and deadlines are passing. If a list
> of contacts is already compiled, let me know, I don't want to waste my
> time.
>
> Has the CUNY demo been submitted to the community sections of the
> contacts I provided for NY Post, NY Daily News, NY Times, NY1 news, and
> others? Or have we missed some deadlines already?
>
> On the same subject, I found a link for a great tool used to locate local
> media, and local politicians. Go here:
> http://www.capwiz.com/nra/home/
> Find the relevant box (media, local politicians, etc.) and input zip
> code. It will give you contacts of all local newspapers, including email
> addresses/numbers of individuals inside each paper, and similar
> information for politicians.
>
> For finding out zip codes for politicians in other areas, so that you can
> use the above form to contact their local papers, go here:
> http://www.usps.com/ncsc/lookups/lookup_ctystzip.html
>
> Finally, we are getting much needed rain in the watershed. Keep
> conserving water. In the immortal words of former Mayor Ed Koch, "If
> it's yellow, let it mellow, if it's brown, flush it down"!
> 8-]
> Vincenzo.
>
>
> ---------- Forwarded message ----------
> From: Ruben I Safir
> Date: Tue, 7 May 2002 13:57:17 -0400 (EDT)
> Subject: Re: [hangout] Fw: Re: Address for submitting community events?
>
> All community events can be submited here
> http://www2.mrbrklyn.com/appl/nylinux/announce/form.html
>
> Ruben
>
> > ---------- Forwarded message ----------
> > From: Metropolitan News Desk
> > Date: Tue, 07 May 2002 10:20:16 -0400
> > Subject: Re: Address for submitting community events?
> >
> > Thanks for writing.
> >
> > At 08:37 AM 5/7/02 -0500, you wrote:
> > >I noticed in previous editions that you have a section concerning
events
> > >that are happening in local communities.
> >
> > What section of the paper did you see that in? If you let me know I can
> > forward your email to them. In the meantime, you can let the Metro
> > section
> >
> > know about your events by emailing metro-at-nytimes.com. You don't need a
> > contact name; that account comes straight to the clerks, who will get
> > your
> >
> > information into the most appropriate hands.
>
> ____________________________
> New Yorker Linux Users Scene
> Fair Use -
> because it's either fair use or useless....
____________________________
New Yorker Linux Users Scene
Fair Use -
because it's either fair use or useless....
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